New Product

Leverage Proprietary Travel Intent Data Across the Web

Media Types: Display, Social, Video, Mobile

Campaign Types: Brand Awareness and Direct Response

Improve Accuracy: DNA uses exclusive ShermansTravel Media first-party data, exclusive travel network partner data and leading DMP Lotame to identify your best prospects.

Locate your audience: These potential customers are surfing much more than travel sites. Using exchange inventory accessed via leading DSP AppNexus, DNA delivers the right message to the right user across the web. 

Timely Delivery: Once identified and located, our technology can reach them quickly and frequently while they are considering their travel options.

Increase ROI: Better targeting travel intenders means better results. Period.

What we Do

Using ShermansTravel Media data as our base, DNA employs DMP leader Lotame to analyze niche sets of anonymous user behavior data to find the strongest intent signals within specific travel verticals.

With over 400 million data points captured, analyzed & scored, we build real-time dynamic audiences customized for your business goals. Our proprietary algorithms power your campaigns targeting your optimal audience, so you know exactly who to reach. And we employ DSP leader AppNexus to reach these audiences online via exchange inventory.

Solutions That Work

Your CPM-based campaign will be specifically designed by our account management team around your goals and objectives.
Sherman’s Travel DNA can use any combination of campaign elements to deliver results based on proprietary data sources and scaled from there.

  • Retarget STM visitors based on relevant data points and affinities
  • Target lookalikes based on those same relevant data points and affinities
  • Target additional users in contextually relevant content.
Destinations Continent Country Region State City
Travel Categories Flights Hotels Vacation Packages Cruise Road Trips
Special Interests Family Beach Luxury All-Inclusive Spa
User Location IP Address Origin
Timing Departure Dates Trip Duration

More Data Points Available Upon Request.

For more information, contact your Sherman’s Travel sales representative or Nancy Telliho,
Chief Revenue Officer at or 646-467-8114.

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