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Green Travel

A clear conscience and luxurious surroundings now go hand in hand

By Sarah Miller

ShermansTravel.com

March 24th, 2007

It's hard to pinpoint the exact moment when ecotravel became mainstream, but as global warming and the dwindling of fossil fuels have become crucial issues, travelers have turned more and more to environmentally conscious options when planning their vacations. It's no surprise, then, that hotels, airlines, and pretty much everybody else in the travel business have been rushing to declare themselves "green."

Plenty of luxury properties call themselves green just for asking guests to take it easy on the towel turnover, but Katie Maschman, of the International Ecotourism Society, a nonprofit group promoting sustainable travel, explains, "The "eco" in ecolodge doesn't just stand for ecology. To be considered an ecolodge, a place must be beneficial to the environment and the local community and economy."

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