Heretofore famous for its style-conscious offerings (striking, modern interiors by Thom Filicia; a nightclubby, sometimes celebrity-packed bar by Rande Gerber; a Bliss Spa), this summer, W Los Angeles–Westwood will offer amenities targeted at an altogether different type of fabulous guest—those accompanying their parents on vacation or business trips. The hotel’s new child-friendly programs will include W Kid’s Zone, a social networking service that pairs up children of guests staying at the hotel; Kid’s Happy Hour, afternoon activities ranging from arts and crafts projects to pool games; and a Kids Menu of sorts at the hotel’s restaurant (50 percent off for half portions of selected items).