January 25, 2010

ShermansTravel Media and USA TODAY Announce Distribution Partnership

New York (January 25, 2010) – ShermansTravel Media, a leading travel media company, and USA TODAY have struck an agreement to bundle Sherman’s Travel magazine into the newspaper in major metropolitan hotels.  USA TODAY, the nation’s top-selling print newspaper, and Sherman’s Travel magazine, the leading travel publication focused on “smart luxury,” will be distributed in select major city hotels.
Beginning in the second half of 2010, a total of 150,000 copies of the fall and winter issues of Sherman’s Travel will be inserted into select hotel distributions copies of USA TODAY.  The added Sherman’s Travel distribution will bring the magazine’s circulation to more than 400,000, increasing its overall circulation by 38 percent and helping Sherman’s Travel broaden its base of potential advertising partners.
“This amenity comes at a time when, across the travel industry, travelers really appreciate added value amenities,” said James H. Sherman, founder and CEO of ShermansTravel Media. “This partnership will benefit our magazine advertisers by our adding qualified reach, as the bundled product will be placed directly in the hands of professionals and frequent travelers across major U.S. markets,” added Mr. Sherman.

USA TODAY, which is owned by Gannett Co., Inc. (NYSE: GCI), is an equity partner of ShermansTravel Media, LLC.
Jim Sherman

“Always, always travel with ear plugs. They make chatty plane neighbors, loud street traffic, and rowdy hotel guests much more bearable.”

Jim Sherman Founder and Chairman

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