Reykjavik Shopping

Shopping

You needn’t stray from Laugavegur in order to find Iceland’s best shopping – all of Scandinavia’s biggest design labels are crammed along one boulevard. Just remember: You’ll likely pay twice as much for brands you can find in the U.S. or on the European mainland. Stores more in Reykjavik are generally open weekdays from 9am-6pm; Saturdays from 10am-5pm (select shops shut their doors as early as 2 pm); and Sundays from 1-5pm.

Smart Splurge    Great Value
Marimekko
This popular Finnish line specializes in handbags, vibrant patterns (poppy print totes and bedding are some of their big sellers), and other women’s clothing and accessories.
Skeifan 6; Reykjavik; 011-354-568-7733; www.marimekko.com
Tags: international travel | moderate | eclectic | womenswear
3hœðir
This hip tri-level store (it’s name means “three floors”) carries clothing, accessories, and house wares from lines like Vanessa Bruno and Comme des Garçons. Stop in their café to recharge.
Laugarvegur 60; Reykjavik; 011-354-511-3123
Tags: international travel | expensive | designer | home | eclectic | clothing
Kringlan Shopping Centre
This massive 150-shop mall features the best Euro-chain stores (H&M, Whistles, Vero Moda, Next) under one roof. Most of the designer duds are available downtown, so if you don’t want to make the trek out to Kringlan, try your luck along Laugavegur first.
Kringlunni 4-12; Reykjavik; 011-354-568-9200; www.kringlan.is
Tags: family | souvenirs | mall | eclectic | clothing | chain
Pilgrim
The popular Danish jewelry line – modern pieces meld with costume-like garnishes – has a small Icelandic branch with a modest selection.
Laugavegi 72; Reykjavik; 011-354-552-5769; www.pilgrim.dk
Tags: international travel | moderate | jewelry | souvenirs
66° North
If you didn’t pack enough warm clothing, stock up on rainproof gear, winter coats, and more at this Iceland-based purveyor of outdoor clothing.
Bankastraeti 5; Reykjavik; 011-354-517-6020; www.66north.is
Tags: family | moderate | clothing
GK Reykjavik
This posh, no-nonsense boutique, hailed as one of Reykjavik’s finest, sports some of fashion’s biggest names (Burberry, Patrizia Pepe, Filippa K) in both men’s and women’s clothing and accessories.
Laugavegur 66; Reykjavik; 011-354-551-9009
Tags: international travel | expensive | walking district
Islandia
If you’re dead set on finding that authentic woolen sweater or wooden Viking carving before heading home, you’ll probably get lucky in this specialty handicraft and trinket store.
Bankastrœti 10; Reykjavik; 011-354-534-9960
Tags: family | moderate | souvenirs | handicrafts
Smáralind
Located just outside Reykjavik in Kópavogur, this is the other major shopping center in the area. If all options along Laugavegur and Kringlan are exhausted, hop a bus to this three-floor mall.
Hagasmári 1; Reykjavik; 011-354-528-8000; www.smaralind.is
Tags: family | souvenirs | mall | eclectic | department store
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