Zurich: Shopping

Bahnhofstrasse Zürich’s reputation for sophisticated shopping was built on the elegance of this chic, mile-long shopping boulevard, home to hundreds of exclusive jewelry shops, fashion boutiques, leather goods stores, and the world’s most beautiful department stores. Left Bank; Bahnhofstrasse
luxury | moderate | expensive

Bally Sure you can buy Bally’s beautiful leather shoes, belts, bags, accessories, and ready-to-wear clothing all over the world, but it’s a Swiss brand after all (in business since 1851), and this is their flagship store. Left Bank; Bahnhofstrasse 66; 011-41-44-224-3939; www.bally.com
family | expensive | leather | shoes

Bucherer In 1888 Carl Friedrich Bucherer started making watches in his basement and slowly built a reputation for himself as one of Switzerland’s finest watchmakers. Now in its third generation, the family-run business is still synonymous with exquisitely crafted watches and jewelry. Left Bank; Bahnhofstrasse 50; 011-41-44-211-26-35; www.bucherer.com
expensive | jewelry | watches

Freitag A Freitag messenger bag is the quintessential Zürich souvenir. Designed by two local brothers, the eco-friendly bags are made from recycled truck tarpaulins, car seat belts, air bags, and bicycle inner tubes. Each one is unique (you can even design your own on their website). East Zurich; Geroldstrasse 17; 011-41-43-366-9520; www.freitag.ch
moderate | accessories

Grieder Situated in a splendid Gothic building, this sleek designer department store specializes in both ready-to-wear fashions and couture by bold-face names such as Azzedine Alaia, Barbara Bui, Diane Von Furstenburg, Etro, Kenzo, and Stella McCartney. A must for fashionistas. Left Bank; Bahnhofstrasse 30; 011-41-44-224-3636; www.bongenie-grieder.ch
expensive | clothing | accessories

Jelmoli Department Store This beautiful 150-year old department store always manages to stay a step ahead of the rest. Expect to see your favorite brands along with interesting ones you’ve never heard of. The gourmet food hall is a great place to pick up picnic supplies and souvenirs. Left Bank; Seidengasse 1; 011-41-44-220-4411; www.jelmoli.ch
family | budget | moderate | expensive