It’s all about timing. To avoid crowds and inflated prices, we recommend the period between high and low seasons when the weather is fine, places are still open and happy to welcome travelers, and you can explore a destination at your own pace. ShermansTravel experts call this magical time and space continuum the Sweet Spot.
When to go to London
Peak Season: Mid-April to SeptemberLondon does a brisk tourist trade year-round, but July and August are the busiest months, thanks to the warm weather and school holidays; many hotels offer summer specials.
Off Season: November to MarchWeather is unpredictable, with grey skies and rain a distinct possibility, but crowds thin somewhat, and theater/art shows provide plentiful indoor entertainment; just don't expect room rates to dip dramatically.
Sweet Spot: October; AprilVisit right after the school break and before the Easter holidays to dodge the masses, find good deals, and maybe even catch some stray sunbeams.
Our Experts save you money with travel deals and advice
If you're traveling in the fall or spring, be aware of Daylight Savings time, which can impact flight itineraries.
Alex Schechter Assistant Editor
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