In 1902, the French Renaissance-inspired Breslin Hotel opened its doors on 29th Street and Broadway. At the time, the Broadway blocks below 34th Street were the place to be, hotels and entertainment abound.
In 2010, after two years of extensive renovations, Ace Hotel New York opened its doors, leading the way in revitalizing the neighborhood we now know as NoMad. Today, a decade later, with new-construction hotels following suit, the Ace Hotel remains the aesthetically historic anchor of this increasingly vibrant stretch of Broadway. Here’s our review of this trend-setting property.
Vintage is the new modern throughout the Ace Hotel New York. Think guest rooms with ‘50s-style Smeg refrigerators and record players paired with samples of the hotel’s vinyl collection (inquire with guest services for more). Dark, handsome finishes run throughout the hotel, from the grand lobby bar to the black-carpeted hallways to the guest rooms charcoal-colored-carpeting and black and gray bedding. With grand common spaces, colorful pops of artwork, and warm wood accents, things never feel stuffy or confining.
The Ace Hotel is abuzz, day and night, with a mix of hipster-leaning creative types, Midtown professionals, and eclectic international and stateside guests.
From morning to afternoon, the spacious hotel lobby quickly fills with locals and out-of-towners sipping cold brews and oat milk lattes from on-site Stumptown Coffee Roasters. Come happy hour, trade the coffee for a lobby bar cocktail.
Depending on the night — the Ace Hotel hosts a roster of dance parties, drag shows, and performances by local artists — the lobby and basement-level event spaces can turn all the way up to raucous. For a more refined but nonetheless lively atmosphere, dine at the hotel's upscale gastropub, The Breslin, where James Beard Award-winning chef, April Bloomfield offers seasonally changing menus.
Luckily, on the accommodation-level floors, late night quiet hours are strictly enforced, so any private room parties have to carry on the festivities elsewhere.
Who Will Love It
Anyone looking to experience first-hand why New York is known as “The City That Never Sleeps.”
Who Might Not
Couples looking for a quiet getaway. Families with children who have an early bedtime. Anyone who prefers a brighter, sleeker aesthetic.
Few bars in New York stand the test of time, but after a full decade and counting, The Lobby Bar still strikes a perfect balance of chicness and approachability.
Accommodation and complimentary WiFi.
How to Get a Deal
Low-season winter travel typically yields the lowest rates. Book directly through the hotel, using its “fortnight” offer, and get deeper discounts for longer stays. Reserve seven nights or more for 30 percent off.
In the Neighborhood
NoMad has long stood in the shadow of its next door neighborhoods, Koreatown and the Flatiron District. However, like most of Manhattan's once gritty neighborhoods, NoMad is coming into its own. Nosh on Montréal-style bagels at Black Seed, browse local bestsellers at Rizzoli Bookstore, or pick up a new fragrance at luxe parfumerie, Le Labo. Less than a ten-minute walk uptown, head to nearby tourist attractions like the Empire State Building.
Taxi or transportation app transfers from any of the major three New York airports to NoMad takes roughly 30 minutes, depending on traffic.
Nearest Public Transit
Local N and R subway service is just around the block at 28th Street and Broadway. Walk four blocks north to Harold Square for express service
The Bottom Line
Ace Hotel New York is the catalyst of revitalizing NoMad, and remains the neighborhood's coolest establishment a decade later. For a party-centric Manhattan getaway, Ace serves as a fantastic home base.