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Despite being a tad behind the social media game compared to savvier airlines like JetBlue and Southwest, Delta pulled off a major Facebook first when it launched a “Ticket Window” on the social networking site last week. The feature, on the Delta fan page, will let passengers book flights directly on Facebook (and, probably, broadcast to all of their virtual friends that they’re about to jet somewhere fabulous). Although most U.S. carriers already promote sales and monitor customer complaints on Facebook, none have had e-commerce directly on the site until now. The next techy tool to expect from the largest airline in the world: An iPhone app, just like American.

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