New Treatments to Vie for Attention During Spa Week, April 12-18
by Melisse Gelula | March 30, 2010

New Treatments to Vie for Attention During Spa Week, April 12-18
Photo courtesy Spa Week

, for those living under a rock—or a hot stone?—is one of two times a year that about 800 spas around the country offer spa treatments for just $50. Most spas offer 50-minute facials and massage, since these are the most popular treatments. Some try to sneak in a pedicure that shouldn’t cost more than $50 anyway. And another group uses the low-risk investment to test out a new, wild, or out-there treatment to see how it flies with spa-goers.

That’s what happened with “Completely Bare with a Flair,” a bikini-line treatment that came to be called “Vajazzling,” according to Cheryl Reid, Spa Week’s founder, who found herself giving copious media interviews on the bikini-line detailing treatment. Launched by Completely Bare, a chainlet of New York-area spas known for waxing and laser-hair removal, the all-gone bikini wax treatment includes Swarovski crystal appliqués used to make a heart-shape pattern or one of your choosing. (Your significant other’s initial?) It was last-year’s spa innovation that, well, stuck.

What’s slated to be this year’s Vajazzle? Some early contenders:

• A colonic (spring cleaning?) at Beljanski Wellness Center in NYC, 212-832-6800.

• A massage with warm lava shells (sounds scratchy) at Desert Bloom Skin Care Center, Scottsdale, Arizona, 480-567-8180 (and several other spas nationwide).

• A mini shot of Botox (partial forehead or just between eyebrows—please be sure to get the injector’s credentials and the vial-sharing safety info) at Art of Natural Beauty Center, Brooklyn, 718-694-2200.

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