If you ask spas in the U.S. what their most popular spa treatment is, nine times out of ten theyll say a Swedish massage. (Runner up: a deep tissue or sports massage.)
Why, when spa menus offer a half dozen or so amazing massage styles like Thai and Shiatsu, do spa-goers reach for the same thing over and over again?
Is it because Swedish is familiar, a household word?
Is it because we think we know what were getting (medium pressure, no bells or whistles)?
Is it that when you spend $125 or so for a massage, you dont want to take a gamble?
Or the assumption that your average spa therapist is going to be better at Swedish than Shiatsu?
According to Sadowski, time is so precious that clients really just want to be soothed and de-stressed during their one free hour without work, children, and Blackberries. Too much muscling keeps people awake.
Whats your reason for booking a Swedish massage? What would inspire you to book another type of massage treatment? Let us know in the comments.
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