São Paulo

São Paulo may be Brazil’s business capital, but there is no lack of attractions for leisure visitors or briefcase warriors with extra time on their hands. A cultural census by city officials turned up 280 movie theaters, 120 theaters, 88 museums, and dozens of cultural centers.

Things to do in São Paulo

Afro Brasil Museum

Located in Ibirapuera Park, the Afro Brasil Museum is dedicated to a reappraisal of the history, memory, culture, and identity of black Brazilians.

Ave. Pedro Alvares Cabral; Manoel da Nóbrega Pavilion, Gate 10, +55 11 3320-8900, www.museuafrobrasil.org.br/
Tags: family | things to do | culture | history | museum

Butantã Institute

This pioneering research center boasts an extraordinary collection of venomous vipers, spiders, and scorpions from around the world. There’s also an open-air snake pit where you can watch the animals in action.

Ave. Vital Brasil, 1500, 011-55-11-3726-7222, www.butantan.gov.br
Tags: family | things to do | wildlife | museum

Cross-country Running

An association called Corpore, the Portuguese acronym for Paulista United Runners, organizes cross-country races about once a month.

Jardim Paulista, Rua Bento de Andrade, 436, 011-55-11-3884-4188, www.corpore.org.br
Tags: things to do | outdoors | sports

Downtown Walking Tour

The Centro, one of the few parts of town conducive to walking, offers the best concentration of older buildings and interesting architecture. Climb the Terraço Itália building for panoramic city views.

Ave. Ipiranga, 344, 011-55-11-2189-2929, www.terracoitalia.com.br
Tags: family | views | things to do | architecture | history

Museum of Modern Art (MAM)

The MAM offers an excellent collection of paintings and sculpture by Brazilian artists dating to the early 20th century. The museum's restaurant overlooks a sculpture garden.

Ave. Pedro Alvares Cabral, Gate 3, 011-55-11- 5085-1300, www.mam.org.br
Tags: family | art | things to do | culture

Museum of Sacred Art

Built in 1774, this colonial building houses religious icons and relics dating from the 17th century.

Ave. Tiradentes, 676, 011-55-11-3326-1373, artesacra.sarasa.com.br
Tags: family | things to do | culture | history | religious

Urban Night Bicycle Rides

An association of cyclists, Sampa Bikers, runs weekly 15.5-mile night biking trips in the city as well as trips outside of town.

Vila Olimpia, Rua Baluarte, 672, 011-55-11-3045-2722, www.sampabikers.com.br
Tags: things to do | outdoors | sports

Zoological Museum

This museum presents examples of Brazil’s rich biodiversity. Attractions include old paintings of fauna, ants preserved in amber, and a whale cranium.

Ave. Nazaré, 481, 011-55-11-6165-8100, www.usp.br/mz
Tags: family | things to do | museum

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