They're back. No-frills motels — typically located on a main drag where travelers could drive right up to their rooms — were the stuff that vacay dreams were made of in the 1960s and 1970s for their affordability and ease, and they've reawakened in recent years, trending as retro getaways as travelers seek fun, authentic, and affordable experiences.

Motels (also known as tourist courts or motor courts) were developed as a direct response to the new federal highway system, the U.S. Numbered Highways, established in 1926, says Madison Garay, historian and Visit Albuquerque's Route 66 content specialist.

Recently, many of these nostalgic motels have been reimagined — not just a slap of paint but modernized with hi-tech amenities, elevated dining, and fashion-forward décor. Yet, while they might be chic, they're still laidback and unpretentious thanks to the bones of their original modest buildings.

"Today, motels are being renovated to capitalize upon the increased interest in Americana and nostalgia in the 2020s," says Garay. During the pandemic, domestic travel and traveling by car also saw a huge resurgence.

"Revitalized historic motels fuse contemporary cool with timeless, classic touches, and can give a visitor something you can't buy at a curio shop: a great story and a new perspective."

And these motels are attracting visitors of all ages. "We see younger visitors, many of them intrigued by the retro style and social media appeal of neon signs and vintage design, choosing these stays for the unique experience, as well as the enhanced focus on sustainability as they're repurposed historic properties," says Brenna Moore, director of communications and public relations at Visit Albuquerque. "At the same time, older travelers are often motivated by fond memories of road trips along the Mother Road and a sense of nostalgia. Couples are drawn to the boutique and romantic atmosphere of some of the restored properties, while families enjoy the affordability and convenience."

Here are some beauties from New England in the East to Route 66 out West.