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It’s all about timing. To avoid crowds and inflated prices, we recommend the period between high and low seasons when the weather is fine, places are still open and happy to welcome travelers, and you can explore a destination at your own pace. ShermansTravel experts call this magical time and space continuum the Sweet Spot.

When to go to London

Peak Season: Mid-April to September

London does a brisk tourist trade year-round, but July and August are the busiest months, thanks to the warm weather and school holidays; many hotels offer summer specials.

Off Season: November to March

Weather is unpredictable, with grey skies and rain a distinct possibility, but crowds thin somewhat, and theater/art shows provide plentiful indoor entertainment; just don't expect room rates to dip dramatically.

Sweet Spot: October; April

Visit right after the school break and before the Easter holidays to dodge the masses, find good deals, and maybe even catch some stray sunbeams.

Compare Rates to London

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