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It’s all about timing. To avoid crowds and inflated prices, we recommend the period between high and low seasons when the weather is fine, places are still open and happy to welcome travelers, and you can explore a destination at your own pace. ShermansTravel experts call this magical time and space continuum the Sweet Spot.

When to go to Sonoma

Peak Season: May to October

A long high season with more outdoor events means packed roads and soaring hotel rates. The further north you go, the fewer crowds you’ll find. Wineries are in full production during harvest season (September and October).

Off Season: December to March

Bad storms can close the roads, which also means fewer crowds and discounted hotel rates. Some winery visiting rooms are closed or have limited hours, but the attention you’ll receive is phenomenal.

Sweet Spot: April; November

Fewer tourists but occasional warm weather make this an ideal time for visiting. Hotel rates begin rising but deals can be found. Check destinations prior to arrival as some businesses have shorter hours.

Compare Rates to Sonoma

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