Beast & Butterflies is perched on the 7th lobby-level floor of the newly opened M Social in Times Square. With a tiered bar, lounge, and wrap-around terrace, you can see straight down Broadway to the heart of Times Square and the New Year's Eve Ball. Inventive cocktails (Our personal favorite? The Rockaway Riviera, shaken with Jameson Irish Whiskey, lemon juice, simple syrup, watermelon juice, and fresh basil) lite bites, and dinner entrees are all available. The venue also hosts Sunday Night on Broadway (S.N.O.B.), where Broadway castmates and crew come to dance the night away. While you'll need to RSVP to attend S.N.O.B, the bar does not accept reservations.