Hard Rock Raises Awareness with Pinktober

by  Jennifer Mills | Oct 5, 2010
Hard Rock Hotel San Diego
Hard Rock Hotel San Diego / Photo courtesy of the property

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Itching to help others while treating yourself? Check into one of the Hard Rock Hotels (www.hardrockhotels.com) this October and you can do both. For the 11th year running, Hard Rock Hotels will launch its Pinktober campaign with special events and amenities launched to support breast cancer research. Events will take place at all Hard Rock Hotels beginning on October 1. Locations in Hollywood and Pattaya, Thailand, provide luxury pink-themed spa packages, while hotels in Bali and Penang, Malaysia, will be hosting pink parties and pool gatherings. The Tampa hotel and casino will also be serving limited edition “pinktinis.”

In addition to such special offers, the hotels themselves will be dressed for the occasion. At the Hard Rock in Biloxi, the monument guitar in front of the hotel will be draped in pink ribbon and the building will feature pink lighting. Specialized guest rooms will also be decked out in rosy hues (think pink sheets and bathrobes). The best part? Hard Rock is donating 25 percent of the room rate to Pinktober’s sponsor organizations like the Breast Cancer Research Foundation and the Caron Keating Foundation.

If you can’t spare some time away next month, fun products supporting the Pinktober campaign are also available online at www.hardrock.com, including pink-hued sheet sets, pillow cases and t-shirts.

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