People travel for plenty of reasons: business, pleasure, to start life under a new identity after faking your own death. Many travelers also plan entire trips around visiting a particular landmark that will bring them good fortune – like kissing Ireland’s Blarney Stone to gain the gift of gab. Sure, hanging off a cliff to make-out with a rock makes perfect sense, but is it silly to think you could find wealth and happiness based on where you sit on a plane? Jetstar Asia, a Singapore-based carrier, doesn’t seem to think so; they’ve become the world’s first airline to entice passengers with the benefits of feng shui, and believe finding health, friendship, and love is as easy as planting yourself in Row 14, Seat B.
Feng shui is an ancient Chinese belief that energy flows through all surroundings, and placing objects in certain positions will help harness the most “good” energy. The more good energy you harness, the more bountiful your life will be. The practice is still popular today, employed everywhere from hotel lobbies to casinos. Jetstar Asia brought in feng shui master David Tong to assess their airplanes’ energy flow and what can be done to ensure that their passengers hit their personal jackpots.
The effort was put together in conjunction with the Chinese New Year, which is Sunday, February 10. The airline offers passengers personalized results depending on what type of fortune you’re seeking. Entering your name, date of birth, gender, and what you hope to improve this year (wealth, health, career, love, or friendship) produces a unique map laying out the best seats and destinations to choose to achieve your goal. The site also details which rows are more likely to bring you love, and what time is the best to fly (based on your zodiac sign, of course).
Orchestrating an entire vacation around the flight itself seems a bit like not seeing the forest for the trees; nonetheless, Jetstar Asia’s marketing tactic is pretty fun. Maybe sitting in Row 9 won’t reward you with a big sack of money beneath your seat, but at the very least, you’ll have the good fortune of having a lovely trip.