NCL Launches “Cruise Like a Norwegian” Campaign

by  Elissa Garay | Oct 10, 2011
NCL cruise in Bermuda
NCL cruise in Bermuda / andykazie/iStock

Norwegian Cruise Line has been making headlines all week, most recently announcing plans to launch a new advertising campaign that invites vacationers to “Cruise Like a Norwegian.” You’ll soon see the campaign plastered across TV (the line's first return to network television advertising since 2008), digital, social media, and onboard platforms (expect a “Cruise Like a Norwegian” themed sail-away party on your next NCL sailing). So just what does it mean to cruise like a Norwegian? Apparently no Viking ancestry or Oslo address is required in this instance. The cruise line suggests that the experience is akin to dining like a Parisian, surfing like a Hawaiian, or partying like a Brazilian, and hopes the campaign will help build a sense of community amongst its cruisers, defining the "Norwegian"-minded group as “those who live life to the fullest, embrace new adventures, and are passionate about their experiences.”

In other  headline news for the cruise company, you might just want to head out “cruising like a Norwegian” onboard the line’s next ship, the Norwegian Breakaway, commissioned to have its hull decorated by pop artist Peter Max (no stranger to larger canvases, he’s also painted a plane for Continental). The prolific painter, known for his eccentric use of colors and patterns, will be responsible for painting the exterior of the 4,000-passenger vessel, which will be based year-round in NYC (it will be the largest cruise ship to ever homeport in the city when it debuts in May 2013). Bookings open up to the public on October 17 – more info on the ship’s itineraries and amenities can be found over on our past posting, or over at

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