It’s nearly impossible to hear the name “Disney” and not think of strong, vivid colors -- an element that’s been a cornerstone of the Walt Disney Company ever since the release of the non-black-and-white film Flowers and Trees in 1932. It’s an integral part of its animated films, books, video games, and of course, its parks and resorts.
You can even decorate your home in special Disney colors (think: the color of Sulley’s fur or Tinker Bell’s dress) thanks to a collection of Glidden paint sold exclusively at Walmart. The two companies are now taking their three-year partnership a step further with a new exhibit called Colortopia Presented by Glidden at Epcot’s Innoventions, a pavilion dedicated to interactive activities that could be incorporated into everyday life. We were recently among the first to experience the addition, which we think is perfect for all ages. Here’s what you can expect:
The tour begins in a standing theater with a voiceover by actor Ty Burrell describing the psychology of color, while the white walls surrounding you turn intense shades of blue, red, and violet, among other colors.
Next, you’ll be escorted to The Color Lab, where you’ll play Color Mix ‘N Match. The game directs you on a specific color that you have to create using various shades of blue, green, and red to earn points.
The second component of The Color Lab is Spinning Spectrums, a station where guests learn about the optical illusion of multiple images blending into a single image.
The last part of Colortopia is called Color Our World, in which guests first enter a room that has a paintbrush station.
The Cast Member will hand you a paintbrush -- but it’s not your average painting tool.
You’ll then enter a darkened room that has a dozen paint cans in the center and three black and white illustrations on the walls.
Take your paintbrush and dip it into any paint can, place the tip of the brush on a section of the illustration, and watch that portion of the drawing fill with a shade of that color.
After a few minutes, the drawings come to life with full color and different animations.
Before or after your trip to the exhibit, you can download the Colortopia app on Android or iPhone. The app allows you to play several games, find the Glidden paint shade that matches the colors of World Showcase, and match your own photos to Glidden paint palettes.