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In a similar vein to sister brand W Hotel’s Bliss spas, Sheraton now has its own exclusive spa concept it’s calling Shine. Guest feedback played a big role in developing Shine, which eschews the snobbish air of some spas while keeping the feeling of luxury. The announcement also follows a $6 billion revitalization effort of the Sheraton brand.
Each Shine spa offers five signature treatments – a massage, facial, body treatment, manicure/pedicure and a treatment for two – as well as a full complement of treatments unique to each location. Many spas will draw on local ingredients and traditions for treatment inspiration. Germaine de Capuccini was tapped as the product partner for Shine.
For now, most Shine spas are limited to Sheraton properties in Asia: Those with spas currently up and running include hotels in the Maldives (pictured), China, Vietnam, and Slovakia. Sheraton plans to roll out the concept at a dozen new hotels in China and India in the next year or so, eventually expanding into North America and Latin America.
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