Smart Stay: LUMA Hotel Times Square

by  Kayla Becker | Sep 25, 2017

Helping you find the best value lodging experiences around the world, from budget to luxury and everything in between.

Bright, stylish, and contemporary, LUMA Hotel is a polished new addition to Midtown Manhattan's hotel scene. The 130-room boutique property is just steps from Times Square and Bryant Park, with great amenities and competitive prices for its location.


Budget Level: Upscale ($150-$300/night)

Lodging Type: Large Hotel (100+ rooms)


The Look

From its new glass building to its glowing lobby and bar, the hotel’s defining motif is light. The rooms, spacious by Manhattan standards, have large screen TVs, plenty of USB outlets, and polished décor: crisp white sheets, pops of colorful artwork, floors made from recycled tire, and black-out curtains that descend at the touch of a button.

The Vibe

A mix of guests fill the intimate lobby: families, business professionals, and couples will equally feel at home.

Who Will Love It

Those who want to be in the center of the action will be in their element, and those hunting for the perfect perch to watch the Times Square Ball drop on New Years’ Eve will find it in a Skyline View King room.

Who Might Not

If you need a rooftop bar, spa, or pool, this isn't your scene.

Best Amenity

The hotel’s tapas-style restaurant, Ortzi, wows with a menu crafted by James Beard Award-winning Chef Jose Garces. Here, you can sample Basque bites such as toro, tuna belly topped with caviar or one of the cazuelas, hearty but elegant casserole dishes.


What’s Included

Access to nearby Blink Fitness is included, plus a glass of signature sangria each evening in the lobby. Rooms have WiFi, a Nespresso machine, and a drawer with extras like a CHI hair dryer and sound machine.

Fees and Extra Costs You Should Know About

Continental breakfast is $25 per person (they also offer a la carte) and valet parking is $65 per standard car, or higher for SUVs. And as part of the hotel's Glow Concierge, you can book Glam Squad, a beauty team who will style your hair and makeup right in your room. Prices range: it's $35 for a manicure; $50 for a blowout; $75 for makeup, for example.

How to Get a Deal

The hotel is offering 20 percent off for guests who reserve three nights or more. And, if you book directly through the property, you can get a $50 daily credit to use on food and drinks.


In the Neighborhood

The Broadway shows and flashing attractions of Times Square are just to your left, and the bustling green of Bryant Park on your right, where you can ice skate in winter or wake up with free yoga in warmer months.

Nearest Airport

JFK is a 45-minute car ride, LGA a 35-minute ride, and EWR a 35-minute ride away.

Nearest Public Transit

We can't say enough how convenient this location is: just a few minutes' walk connects you to many major subway lines including the B, D, F, M in Bryant Park and the 1, 2, 3, N, Q, R, W, 7 in Times Square.


For a bright, contemporary boutique hotel steps away from Midtown's best attractions, look no further than LUMA.

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