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Southwest Airlines has launched a new program called InAirtainment to kick off the new Wi-Fi offered on some of its flights (to be featured fleet-wide by the end of 2012). InAirtainment is essentially free access to iTunes in the sky, featuring the same top songs, music videos, games, television shows, and movies available while on land.
InAirtainment allows flyers to download and listen to their favorite music and watch popular entertainment shows without paying the standard in-flight Wi-Fi fee, which right now is a flat rate of $5. Songs on iTunes cost $0.99 to$1.29, most television shows are $1.99, and films typically range from $9.99 to $14.99, while rental films are as little as $0.99. Through the end of March, a play list of 20 songs by new and upcoming artists “about to fly,” such as Chris Bathgate and Laura Jansen, will be offered for free.
While using iTunes, you can also download the Southwest iPhone application, which allows travelers to check-in or book a flight, or subscribe and listen to Southwest’s Red Belly Radio podcast, which features a variety of air travel-related information such as how Southwest predicts weather patterns. Using any Wi-Fi enabled device while in flight (mobile devices must be in airplane mode), just click on the iTunes icon or go through Southwest.com to access iTunes and start downloading!