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Virgin America and Joie de Vivre Hotels – two of our favorite trend-setting travel brands – have consummated their new partnership with a limited-time offer that will give travelers the chance to simultaneously score loyalty points with both brands. Until the end of 2010, travelers who are members of both Virgin’s Elevate frequent flyer program and Joie de Vivre’s Joy of Life Club loyalty program will earn one Elevate point and one Joy of Life Club point for every eligible $1 they spend on rooms at Joie de Vivre properties. Come January 1, 2011, members will have to choose which of the two programs they want their points to count for.
The new duo has also launched an online Twitter promotion that will give one traveler (plus a guest) the opportunity to reward their patronage with a free round-trip Virgin America flight to either San Francisco or Los Angeles, plus a complimentary two-night stay at one of Joie de Vivre’s hotels. To enter for your chance to win, tweet your idea of a “perfect match” (we’re thinking hot tub and poolside waiter service) at hashtag #JoieDeVX before 11:59pm (EDT) on July 19. (For even more terrific reasons for Savvy Flyers to get on Twitter, read our post Three New Reasons to Follow Airlines on Twitter.)
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