What's New in Tokyo: A Whole Store Dedicated to Kit Kats

by  Karen Gardiner | Jan 21, 2014

One of the joys of the ubiquitous Japanese konbini (convenience store) is the candy section and its myriad varieties of Kit Kat. In fact, you can find more than 200 flavors of the chocolate-covered wafer bar in Japan, and they go far beyond the basic chocolate kind you get here in the U.S.. Pear, strawberry cheese cake, potato, soy bean, pumpkin, green tea, corn, and wasabi are just a few of the 200 flavors that have appeared on Japan's konbini shelves over the years, many as limited-edition or regional specials. Now, you can visit a dedicated Kit Kat store: the Kit Kat Chocolatory, located in the basement of the Seibu Department Store in Tokyo’s Ikebukuro district, opened on January 17...

The store is teaming up with pastry chef Yasumasa Takagai, known for his Tokyo sweet shop Le Patissier Takagi, to develop new flavors, which will change seasonally. Takagai has previously collaborated with the candy brand, creating such intriguing flavors as wine, and brandy, and orange. The first limited-edition Kit Kats offered at the store will be the "sublime bitter," made with a high quality chocolate, "special cherry blossom green tea," and “special chili,” with a chili pepper cream between the wafers.

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