If you ask spas in the U.S. what their most popular spa treatment is, nine times out of ten theyll say a Swedish massage. (Runner up: a deep tissue or sports massage.)
Why, when spa menus offer a half dozen or so amazing massage styles like Thai and Shiatsu, do spa-goers reach for the same thing over and over again?
Is it because Swedish is familiar, a household word?
Is it because we think we know what were getting (medium pressure, no bells or whistles)?
Is it that when you spend $125 or so for a massage, you dont want to take a gamble?
Or the assumption that your average spa therapist is going to be better at Swedish than Shiatsu?I've heard all of these reasons ad infinitum over the past 12 years I've been a spa writer, but Sandra Sadowski, spa director of the Ritz-Carlton at Central Park in New York City added something really interesting to the conversation recently: Spa-goers like Swedish massage because they want to fall asleep, she says.
According to Sadowski, time is so precious that clients really just want to be soothed and de-stressed during their one free hour without work, children, and Blackberries. Too much muscling keeps people awake.
Whats your reason for booking a Swedish massage? What would inspire you to book another type of massage treatment? Let us know in the comments.
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