While New Yorkers like to look down their noses at Midtown Manhattan, the bustling area is teeming with some of the city’s most iconic attractions, restaurants, shops, theaters, and (so much) more. Ever heard of Times Square and its many Broadway shows? Or the Museum of Modern Art? Grand Central Terminal, the Empire State Building, and Rockefeller Center? We have news for you: That’s all considered Midtown. And while the two-mile stretch is home to dozens of noteworthy properties, Kimpton Hotel Theta is among the newest — and most stylish — places to stay when in town. Read on for our full review of this state-of-the-art hotel, which opened its doors in the heart of Times Square in September 2023.
What You Need to Know
The Look of Kimpton Hotel Theta
While the hotel itself is brand new, it occupies a historic 15-story building designed by Morris Lapidus, known as the father of the “Miami Modern" architectural style. Inside, the lobby seamlessly mixes old and new with a sleek, neutral color palette, geometric accents, olive-hued seating, and contemporary artwork. While waiting for their room to be ready, guests can grab a coffee or a pastry from the adjoining Café Otto’s coffee window, mingle in the plush communal area, or cozy up in one of the art- and book-filled nooks. The rooms and suites are equally stylish with warm wood tones and a color palette of whites and grays. Green tufted headboards, patterned seating, and geometric artwork add subtle pops of color to the space. The marble rain showers are a bonus.
The Vibe at Kimpton Hotel Theta
The hotel describes itself as an oasis in the heart of Midtown Manhattan, and that’s precisely the vibe here, especially thanks to its generous communal spaces and spacious rooms, which invite guests to relax and recharge after a long day of sightseeing. The yet-to-debut rooftop restaurant, Bar Sprezzatura — which is inspired by the Italian Riviera — is sure to become a popular gathering spot for locals and hotel guests alike once it opens in 2024.
Who Will Love Kimpton Hotel Theta
Whether traveling for work or play, couples and solo travelers alike will appreciate Kimpton Hotel Theta for its brand new amenities and central location. Its comfortably sized rooms are also a breath of fresh air in a city where most things are a tight squeeze, and invite guests to stay a little longer.
Who Might Not Love Kimpton Hotel Theta
Those looking for a more tranquil getaway may not necessarily appreciate the property’s central Theater District location.

