The James New York – NoMad
The historic Beaux-Arts building at 88 Madison Avenue in New York City hasn't exactly had nine lives, but we count — at the very least — three significant ones. Built in 1904, it operated as the moderately priced Hotel Seville for nearly 85 years. Harpo Marx, rumor has it, worked here as a bellhop, and rooms with shared bathrooms went for $1.50 per night. In the late 1980s, it was renovated and transformed into the Carlton Hotel; a decade later, superstar architect David Rockwell redesigned its lobby. The newest incarnation of this brick and terracotta landmark comes in the form of the new The James New York - NoMad. Entirely reimagined, this 337-room luxury boutique hotel is incredible, from the location of the lobby to the dining options (including a hip speakeasy-style cocktail lounge), to the orientation of the rooms, this classic Manhattan address feels right in step with the bustling, fast-evolving neighborhood that surrounds it. Here's our review.
What You Need to Know
**The Look of The James New York – NoMad
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With all traces of the old Carlton Hotel banished from the building, the new look inside the James is a contemporary riff on Midcentury Modern. Designed by Thomas Juul-Hansen, rooms feature muted grays and are punctuated by bright, geometric patterned throw pillows, curvy side chairs, and a gold-toned minibar unit reminiscent of a radio or TV cabinet. Abstract paintings by Brooklyn-based artist Justine Hill hang on the walls.
**The Vibe of The James New York – NoMad
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You'll be as likely to encounter locals as fellow travelers during your stay, especially thanks to the hotel's restaurant. The hotel’s lobby is a bustling, social public space with morning coffee, evening happy hour, live music, and frequent activations with local brands and creatives.
**Who Will Love The James New York – NoMad
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If you're itching to stay in a Manhattan neighborhood in the midst of an energetic revival but is still utterly central in its location, this property is spot-on. You'll feel like you're mixing and mingling with real New Yorkers, and you'll have easy access to the city's most famous sights. Dog (and dog lovers) will also love this hotel. The James NoMad teamed up with luxury pet patisserie Lord Jameson, an organic dog treat brand that is committed to providing your pup with all-natural, delicious treats. Just let them know you have a pet ($150 one-time fee applies), and the hotel can furnish your guest room with food and water bowls, organic treats, maps of local dog parks, in-room pet menus — and even arrange for daycare, walkers, and sitters upon request.