Cowboy Core is having a serious moment — and it's about more than just boots and hats. From luxe dude ranches to historical Western towns, travelers are increasingly seeking experiences that blend rugged adventure with soulful relaxation.

The so-called "Yellowstone effect" (a term used to describe the surge in interest in Western-style vacations and ranch stays following the popularity of the TV series "Yellowstone") may have put cowboy vacations back on the map, but as Claire Herzog, director of travel sales at Fora, explains, the trend has evolved far beyond TV show fandom. "People want to turn off their brains, unplug, and immerse themselves in beautiful, open landscapes where they can ride horses, enjoy great food, and unwind at their own pace," she says.

This surge in demand fits perfectly with the slow travel movement — vacations that emphasize presence and ease over nonstop activity. Whether it's riding in a cattle drive, savoring local flavors by the fire, or dancing in a honky tonk, the appeal of an authentic Western experience that feels both adventurous and effortlessly restorative is clear.

Here are nine U.S. destinations where the cowboy spirit lives large — plus the best places to stay when you want to soak it all in, from rustic ranch lodges to boutique hotels with serious Western flair.