You go to Times Square for the spectacle — for flashing lights, larger-than-life screens, and frenetic energy. And with the addition of three new attractions this fall, there’s going to be even more reason to visit (or re-visit) the ever-evolving, LED heart of New York City. Here’s the scoop on the experiences everyone will be gawking at this season.
Pro football fans will transform into players in this interactive, jumbotron-lined space where you can test your knowledge of your favorite team (or all 32) on touchscreen stations, suit up through a digital mirror, and play a game with a holographic coach on the sidelines. You can also throw footballs that measure your skills, catch a 4D film, and even celebrate a Super Bowl victory.
Cost: $39 per person
Location: 7th Ave at corner of 47th St.
You’ll plunge deep into the Pacific Ocean and interact with virtual sea life during a 90-minute walk through in this digital landscape. Imagine a humpback whale or great white shark swimming right alongside you, interacting with a bioluminescent coral reef, and (because this is National Geographic) learning a little something along the way.
Opening: October 6
Cost: Adults $39.50, Senior $36.50, Children 12 and under $32.50
Location: 226 West 44th Street between 7th and 8th Avenue
A little piece of Nashville and its Grand Ole Opry is coming to Midtown with this four-level, 27,000-square-foot space — bringing plenty of live music and Southern eats along with it. In addition to a bar, restaurant, and stages, there will also be a listening room and simulcast performances from the Opry House.
Opening: October soft open, fully open in November
Cost: Pricing structure to be determined
Location: Broadway between West 48th and 49th Streets