Once known mostly for its rich concentration of Civil War historic sites, today’s Richmond is better known as a vibrant college town teeming with creative energy. Galleries, award-winning chefs, a startling new contemporary art museum, and a landmark hotel have all helped make this city a must-visit. Here’s our review of the very stylish — and very pink — Quirk Hotel.
Budget Level: Upscale ($150-$300/night)
Lodging Type: Medium-Size Hotel (75 rooms)
What You Need to Know
Pink. It’s everywhere at Quirk Hotel, in every possible shade, from the seat cushions in the lobby to the ice bucket in your room. It gives the property a sense of energy and brightness, and of course makes this place a magnet for weddings and bachelorette parties. Opened in 2015, this hotel helped pioneer the idea of eye-popping, must-Instagram hotel design. But while some newer hotels’ attempts at courting millennials (and their ever-present phone cameras and social media followers) feel like superficial stunts, the design tricks here never feel silly or purposeless. Reclaimed wood, soothingly uncrowded, high-ceilinged rooms, plush fabrics, and an expertly curated shop (where every single item is pink, naturally) are just some of the mood-setting details here.
Beautiful twenty- and thirty-somethings do, of course, come here to roost with their laptops and lattes during the day. But you’ll also see locals and visitors of every age brunching, meeting up with friends, and enjoying themselves, all at varying decibel levels. The friendly staff works hard to make Quirk Hotel feel like an extension of the community and not a stylistas-only enclave, and the diverse crowd reflects that.
Who Will Love It
Old or young, if you’re in search of high style and ultimate comfort, Quirk can work for you — especially if you love art and contemporary design.
Who Might Not
Things can get noisy when the hotel hosts events, which is often. So if you need absolute quiet, Quirk Hotel may not be best for you. Also, if you’re in search of opulent Antebellum style, you definitely won’t find it here.
The rooms at Quirk Hotel feel truly special. Lots of space to spread out, seating that doubles as a surface to unpack a suitcase, and white noise machines help you get comfortable. Cozy beds, soft rugs, and paper goods with the hotel’s signature watercolor design are nice touches.
Just your room is included in the nightly rate.
Fees and Extra Costs You Should Know About
You can expect local taxes and fees to be added to your bill, as well as a mandatory $10.95 per-night service fee that covers water and coffee in your room, wifi, use of the fitness center, daily newspaper, and select items from the lobby coffee bar.
Valet parking costs $22 per night but there are self-parking options in the area. This hotel is dog-friendly, and your canine friend (under 70 pounds) can stay for a $150 deposit, half of which will be returned after the room is inspected upon checkout.
How to Get a Deal
Staying midweek in the cooler months of the year can mean snagging a room for as little as $165-$175 per night, with weekends under $200. Late spring and summer weekends will easily cost you double that, especially if the hotel is hosting an event. Also, check the hotel’s specials page where you can find packages that include food and beverage credit, parking, breakfast, and other perks.
In the Neighborhood
Quirk Hotel is situated in the heart of the Broad Street Arts District, a walkable neighborhood that’s crammed with art galleries and boutiques. The nearby Virginia Commonwealth University campus is home to a top-ranked art college — one factor that’s driving the city’s creative revival — and the new Institute for Contemporary Art, with its shining geometric lines. (The museum is always free to enter.) For more on what to see in Richmond, check out our Smart Luxury column.
Richmond International Airport is about a 20-30-minute drive from the hotel, depending on traffic. A ride-hailing service or taxi will cost about $15-$25.
Closest Public Transportation
You can easily and affordably get around Richmond without a rental car by relying on reasonably priced ride-hailing services and your own two feet. Another option is Richmond's newest public transportation initiative, the GRTC Pulse bus, which makes convenient stops along Broad Street and connects many downtown landmarks; there's a stop just one block from Quirk Hotel and rides cost $1.50 each. Some stations are also situated near bike share docks, so you can connect easily to the city's trails.
The Bottom Line
If you love both style and substance in a hotel, you’ll enjoy your stay here.