Aloft Hotel Debuts in Brooklyn: Comfort Meets Retro

by  Khiara Ortiz | Jul 20, 2011
Aloft Brooklyn
Aloft Brooklyn / Photo courtesy of the property

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Since its opening on July 9, downtown Brooklyn’s trendy new Aloft, the 49th hotel to open in Starwood’s “style-at-a-steal” line of worldwide destinations, has had between 90 and 95 percent occupancy. Designed with the tech- and fashion-savvy demographic in mind, its 176 rooms and four suites have an openness that defies New York City’s notoriously cramped spaces. With retro, pastel-colored alarm clocks in each room, organic accents of Amazonian fauna, and pod-shaped swivel chairs in the re:mix lobby, guests can’t help but feel groovy, making the Aloft not only a place to spend the night, but a hip hangout that’s difficult to tear yourself away from. The 24-hour re:fuel café offers light meals, snacks, and complimentary coffee that guests can grab on their way out, while the signature w xyz bar’s back wall can be pulled out and flipped at sundown into a glass wall that reflects the galactic neon lights and creates a nightclub atmosphere. Located in a residential area of Brooklyn, this Aloft is an irresistible hideaway to return to after a day of business or leisure in tourist-packed Manhattan. Rates start at $150/night;

For general trip-planning information, see our Brooklyn Travel Guide.

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