Smart Stay

The Hotel Salem

by Lauren Dana Ellman
Photo: Courtesy of the property
by Lauren Dana Ellman
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1 of 3
Photo: Courtesy of the property
by Lauren Dana Ellman
2 of 3
2 of 3
Photo: Courtesy of the property
by Lauren Dana Ellman
3 of 3
3 of 3

The historic city of Salem in Massachusetts is best known for being the home of the infamous 1692 witch trials, hence its nickname, Witch City. Fast-forward 300-plus years and the destination — around 40 minutes from Boston — has evolved into a bustling year-round hotspot filled with one-of-a-kind shops, mom-and-pop eateries, and cultural attractions galore. For a true taste of all the city has to offer, consider a stay at The Hotel Salem, which is just as eclectic as the city itself. Keep reading for our full review of this centrally located boutique haunt. 

What You Need to Know

The Look of The Hotel Salem 

It's All in the Details

The hip hotel occupies a former high-end department store dating back to the ‘50s. In homage to its stylish past, it’s decked out in midcentury-modern furnishings, plus vintage decor and art, including abstract photos of the space itself. The buzzy lounge area has a kitschy, retro-inspired aesthetic with bold patterns and hues, while exposed brick adds a sleek, industrial-inspired edge. The on-site restaurant, The Counter, is reminiscent of an old-school diner with colorful tiles, flooring, and — you guessed it — counter seating. The open-air rooftop bar (open seasonally) is equally fun and whimsical, with eye-catching pops of blue and yellow. 

The accommodations embrace a similar look with multicolored abstract artwork and headboards, plus patterned blinds, throw pillows, and blankets. Striking light fixtures and blue-tiled bathrooms complete the look. Choose from an assortment of different room types, like the wallet-friendly Micro King or the splurge-worthy Lark Suite, which has a separate sitting area. 

The Vibe at The Hotel Salem

The Hotel Salem is, by far, the city’s hippest property, and the vibe reflects that. The vibrant atmosphere can be felt from the moment travelers walk through the door. The inviting common spaces, including the lounge area, restaurant, and seasonal rooftop bar, are almost always buzzing with trend-forward travelers.  

Who Will Love The Hotel Salem

Design-loving couples and solo travelers looking for a cool place to stay in Salem without breaking the bank will love this property. 

Who Might Not Love The Hotel Salem

Rooms are small, and most can accommodate no more than two people. With that in mind, families and larger groups might want to seek alternative accommodations. 

Best Amenity at The Hotel Salem

The open-air rooftop bar is a highlight for its scenic views of the harbor and surrounding cobblestone streets. The refreshing craft cocktails and elevated Mexican fare are just icing on the cake. 

Money Matters

What’s Included at The Hotel Salem

Your stay includes Wi-Fi and complimentary morning coffee and tea. 

Extra Fees & Costs You Should Know About at The Hotel Salem

18 of the hotel’s 44 rooms can accommodate more than two people — though you’ll need to shell out an extra $50 per person, per night.

How to Get a Deal at The Hotel Salem

Check the offers tab for the latest deals. Military personnel and first responders can access discounted rates. 

The Sweet Season

Each October, hundreds of thousands of visitors flock to Salem ahead of Halloween, which makes sense given its infamous history. So for the cheapest rates, visit in low season (November through March) when the weather gets chillier and the crowds virtually disappear.

Getting There

In the Neighborhood of The Hotel Salem

The hotel is located in the heart of town within walking distance of some of the destination’s most noteworthy attractions, including the Peabody Essex Museum, the Old Town Hall, the Salem Witch Museum, and the Salem Witch Trials Memorial. 

Nearest Airport to The Hotel Salem

Boston’s Logan International Airport is around 14 miles away (approx. 45 minutes by car). 

Nearest Public Transportation to The Hotel Salem

The Salem Bus & Train Station is a 10-minute walk from the hotel. 

The Bottom Line 

The Salem Hotel serves as a trendy base for exploring one of our nation’s most historic — and spookiest — cities. 

It's All in the Details