United Kingdom

It’s all about timing. To avoid crowds and inflated prices, we recommend the period between high and low seasons when the weather is fine, places are still open and happy to welcome travelers, and you can explore a destination at your own pace. ShermansTravel experts call this magical time and space continuum the Sweet Spot.

When to go to United Kingdom

Peak Season: July; August

With the exception of London, where peak rates rule from late spring to early fall, the UK’s high season is short. Hotel rates are most expensive in July and August, and in most cases should be booked well in advance. Expect attractions to be crowded during this time period.

Off Season: November to March

Short, dark days and ample rain and fog keep many visitors away in winter. However, a lack of crowds makes for a great opportunity to enjoy museums, theater, and other cultural offerings. Hotel rates tend to be much cheaper, with the exception of Christmas and New Year’s.

Sweet Spot: April to June; September to October

Plan for unpredictable weather by bringing an umbrella and dressing in layers, but spring and fall promise good shoulder-season rates at hotels and attractions that are far less crowded than in summer. 

United Kingdom Advice

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