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Smart Luxury Awards
By ShermansTravel Editorial Staff
ShermansTravel.com
April 10th, 2012
In a business that prizes buzz and sound bites, our Smart Luxury Awards are a true anomaly. Instead of focusing on what’s trendy or what sounds good in a headline, we stay true to form and obsess over what’s worth spending money on in the world of luxury travel. Our process for selecting winners is delightfully straightforward: At the end of the year, we look back at the destinations, hotels, cruises, services, and restaurants we recommended to readers. We then select the establishments we believe best exemplify the essence of Smart Luxury. You won’t find anything here proclaiming “100 Best…” or extolling pillow menus. Instead, our awards highlight places and experiences that leave travelers with that rare and satisfying feeling of money, time, and energy well spent.
In a business that prizes buzz and sound bites, our Smart Luxury Awards are a true anomaly. Instead of focusing on what’s trendy or what sounds good in a headline, we stay true to form and obsess over what’s worth spending money on in the world of luxury travel. Our process for selecting winners is delightfully straightforward: At the end of the year, we look back at the destinations, hotels, cruises, services, and restaurants we recommended to readers. We then select the establishments we believe best exemplify the essence of Smart Luxury. You won’t find anything here proclaiming “100 Best…” or extolling pillow menus. Instead, our awards highlight places and experiences that leave travelers with that rare and satisfying feeling of money, time, and energy well spent.