Three New Reasons to Follow Airlines on Twitter
by Molly Fergus | July 7, 2010
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Three New Reasons to Follow Airlines on Twitter
Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

If you’re late to the Twitter party, it’s time to sign on for travel purposes alone. Hip airlines like JetBlue have long chirped online-only fare sales via the rapid fire microblogging site, but in just the last two weeks three more carriers have beefed up their Twitter outreach – including Delta, the largest airline in the world.


Delta Assist
Last week Delta unveiled its new @DeltaAssist handle, an account exclusively dedicated to fielding customer complaints and questions. Reach a cohort of five Delta employees Monday through Friday, 8 am – 9:30 pm to kvetch about delays, ask about upgrades, or even send the carrier a rare compliment.

BMI Fridays
UK-based airline British Midland launched its first ever “BMI Fridays” June 25. From 12 pm to 5 pm London time on the last Friday of each month, @flybmi announces deeply discounted fare sales on tickets to the carrier’s 26 countries. Although the time difference makes this sale a bit challenging for stateside flyers (the first chirps start at 4 am on the West Coast), an extra latte in the morning seems like a fair sacrifice to make to snag flights within Europe for as little as $61 each way. 

LAN Airlines
The Chile-based airline switched to its new U.S. handle, @LANAirlinesUSA, in April and is so determined to rack up 1,000 followers this summer that it’s giving one lucky twitterer two business class tickets. To enter, re-post LAN’s original tweet about the promotion before August 1; LAN will raffle off the prize after its account hits the 1,000 mark.

For more travel info and updates, follow us at @ShermansTravel.

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